Li Keqiang: "Made in China" is undergoing a "quality revolution"

The executive meeting of the State Council on August 24 focused on only one topic: deployment to promote the improvement of consumer product standards and quality, and increase the effective supply of "Made in China" to meet the needs of consumption upgrades. This shows the weight of this matter.

   Promote "Made in China" to complete a "quality revolution", and it can be said that it is in the same line with the creation of an upgraded version of China's economy and the progress of China's economy to mid-to-high end. Premier Li Keqiang has always been thinking about it. Prior to this, the State Council executive meeting on April 6 decided to implement the "Equipment Manufacturing Standardization and Quality Improvement Plan" to lead the upgrade of "Made in China". The key areas identified are robotics, advanced rail transit equipment, agricultural machinery, and high-performance medical equipment. The logic can be understood as "homeopathic", that is, starting with equipment and solving the problem of "what to make".

   The logic of this executive meeting can be understood as "reverse force", that is, starting with terminal consumer products, solving the problem of "why made". Why made? Of course, consumer products are fundamentally made to meet consumer needs. At this stage of China's development, a considerable number of middle-income groups have emerged, and their consumption needs have risen from the simple food and clothing stage in the past to the current stage of pursuing quality. To create products that a large number of consumers are willing to buy and accept, it is bound to require the entire manufacturing industry to follow up accordingly. This is called "reverse force"-the upgrading of consumer product standards and quality forces the transformation and upgrading of the manufacturing industry.

   "Homeopathy" and "reverse force" both mean that "Made in China" needs to complete a "quality revolution". "Made in China" or "Madein China" can no longer be synonymous with low-end and low-end prices. "Made in China" has never repelled or given up on "high and big".

   From the historical context, at the beginning of the reform and opening up in the 1980s, a large number of foreign consumer goods entered the Chinese market, ranging from watches, home appliances to automobiles. It is precisely in this "open eyes to see the world" that domestic products have gradually realized import substitution after arduous experience, occupying most of the domestic market, and beginning to sell globally. However, as mentioned above, China is currently entering a new stage of development. More and more consumers have higher demand, while the quality of many domestic products has not kept up in time. At the same time, in terms of product innovation, domestic products are also lacklustre. Therefore, it is not surprising that a large number of consumer goods are imported, and as many as 1.5 trillion yuan are consumed overseas by residents a year.

   Obviously, failure to comprehensively improve consumer product standards and quality will reduce consumer trust and directly affect the domestic consumer market; on the other hand, it will also weaken the international competitiveness of Chinese products and affect export trade. The prime minister even used "urgency" to describe the current situation.

   For this reason, the Premier regards the promotion of “Made in China” to complete a “quality revolution” as a main line that runs through almost all aspects of economic work. The executive meeting only arranged such a topic: that is to closely focus on the strong consumer demand, food, household appliances, consumer electronics, decoration, clothing, cosmetics and daily chemicals, women, children, elderly, and the disabled that are closely related to the daily life of the people. The quality of general consumer goods such as supplies, cultural, educational, sports and leisure products has been improved. Combined with the executive meeting on April 6, there are both high-tech equipment manufacturing and daily consumer goods close to the people's livelihood. The puzzle of "Made in China" is now more complete. As the Premier pointed out earlier, "Made in China 2025" must not only engage in equipment, but must be an upgrade of the entire industrial chain.

After   , after the completion of the "quality revolution" of "Made in China", what will it rely on in the final analysis? There is no doubt that that is the entrepreneurial spirit and craftsmanship that Premier Li Keqiang has repeatedly emphasized. Only with the former can there be continuous innovation of the system; only with the latter can there be product excellence.

   (Source: China Government Network)

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